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TDA Annual Business Meeting: strategy, innovation and new products

Just a couple of weeks ago, we brought together the sales agents from the Italian and French branches of our company for an exclusive event: we shared strategies, innovations and future vision, it gave us all an opportunity for discussion, strengthening our team bond, analyzing market challenges and outlining the future of our brand together.

One of the key moments of the meeting was the presentation of the new version of our latest shower wall, ELIO. The version with a swing door represents an evolution in design, functionality and construction quality, another step forward in expanding our product range; a preview that generated great interest.

We also showed our agents the newly reorganized and renovated showroom inside our headquarters. Now, every model is on display, offering a clear and comprehensive view of our product range. It’s a layout that follows installation characteristics, making orientation and the visit simpler and much more intuitive than before.

Our agents were also actively involved in discussing the company’s commercial and marketing strategies. A significant part of these two days was dedicated to introducing upcoming product innovations and sharing targeted commercial strategies to best tackle 2025, a year set to bring many opportunities and new developments.

One of these initiatives is designed for a selected group of customers: exclusive training days that combine learning and discovering the excellence of our region. Participants will experience our product range while exploring iconic locations in and around Brescia: from Franciacorta to the city center of Brescia, from museums to vineyards and wineries. These sessions will be valuable professional updates, but they will also offer fresh and relevant knowledge.

It’s now perfectly clear that TDA has started a journey of renewal, involving our collaborators directly to deliver true value. Our goal is to serve our clients in the best possible way and build meaningful, long-lasting relationships.A heartfelt thank you to all participants for their enthusiasm and passion. Synergy and teamwork are our greatest strengths, we are ready to face new challenges and reach new milestones together!